Chris is joined by Charles Porteous – President and Founder – Seefeld Group

S1:E193 | 16th February 2021

Podcast Guest Charles Porteous – President and Founder – Seefeld Group

A man with a clear mission and commitment – Marketing and best impact and results…
• Strengthen customer satisfaction & loyalty by LISTENING
• Build brand equity & increase product appeal by addressing real CUSTOMER NEEDS
• Leverage the voice of the customer & reduce business risk & MAKE BETTER DECISIONS as a result
a. The benefits of Customer Satisfaction and Perception survey’s – Quantitative Research
b. Executive Interviews and focus groups – Qualitative Research
c. Industry and competitor analysis
d. Brand, marketing & sales development
e. Forecasting & demand modelling

The voice of the customer needs to be heard now more than ever. Charles knows why!

Music used: Distant Lands – Hanu Dixit.mp3

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