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S1:E193 | 16th February 2021

Chris is joined by Charles Porteous – President and Founder – Seefeld Group

Podcast Guest Charles Porteous – President and Founder – Seefeld Group

A man with a clear mission and commitment – Marketing and best impact and results…
• Strengthen customer satisfaction & loyalty by LISTENING
• Build brand equity & increase product appeal by addressing real CUSTOMER NEEDS
• Leverage the voice of the customer & reduce business risk & MAKE BETTER DECISIONS as a result
a. The benefits of Customer Satisfaction and Perception survey’s – Quantitative Research
b. Executive Interviews and focus groups – Qualitative Research
c. Industry and competitor analysis
d. Brand, marketing & sales development
e. Forecasting & demand modelling

The voice of the customer needs to be heard now more than ever. Charles knows why!

Music used: Distant Lands – Hanu Dixit.mp3

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THE HOST

Chris Notter started his career with H.M.Customs & Excise before moving into Freight Forwarding. He then entered the Airline side of the business, spending 29 years with German Carrier Lufthansa. Chris always references Lufthansa as being “the best possible training platform that anyone could have been given in their early career years.” Since leaving Lufthansa, Chris has held senior leading industry roles including -Head of Cargo with Etihad, both VP of Operations at the HUB and VP of Network with Qatar Airways. More recently and during some 5 years with Saudi Cargo, he has held the position of VP Network Operations as well as Chief Ground Handling Officer. Since early 2019, Chris has once again returned to Consultancy as well as hosting the EVA Podcast series.

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